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Roberta "Susie" Shuford Long at the 2023 Hickory Christmas parade

W.H.K.Y. Part Owner Killed in Single-Vehicle Crash Sunday

Hickory Police investigated a fatal traffic crash involving a single vehicle on Sunday, March 3. The deceased is 83-year-old Roberta “Susie” Shuford Long of Hickory.

At 11:25 a.m. Sunday, a northbound 2018 Ford Edge S.E. traveling on Highway 127 South near 3rd Avenue S.E. crossed the center line, ran off the roadway, and struck a light pole and a tree before coming to rest. Ms. Long was pronounced deceased at the scene by Catawba County E.M.S. No other injuries were reported.

The cause of the accident remains under investigation. Anyone with information regarding the crash should call 828-328-5551 or email

Ms. Long was a part owner of WHKY and is the aunt of general manager Tom Long, Jr.

former WHKY general manager Tom Long, Sr., who passed away in 2017, with his sister, “Susie” Long (ages approximately 19 & 5, respectively)