Feetures, a company that manufactures running socks that the business says feature high-performance technology and custom-like fit, broke ground for its state-of-the-art 60,000-square-foot warehouse facility in Hickory. The groundbreaking took place Thursday (September 28).

The groundbreaking ceremony was attended by company executives, local government officials, and community members to celebrate the groundbreaking. The new warehouse represents a major investment in the Hickory and Catawba County area, highlighting Feetures’ commitment to the local community.

Feetures’ decision to build the facility in Hickory reflects the company’s dedication to its roots and its mission to provide quality products while supporting the local economy. The warehouse will not only retain approximately 30 jobs within the city and county limits of Hickory and Catawba County, but anticipates adding between 25 to 30 new jobs to accommodate anticipated growth in the next five years.

Feetures is updating its storage capacity, material handling systems, and warehouse management systems. A news release says these advancements will significantly enhance productivity and efficiency, positioning the company for continued growth through 2029. Moreover, these technological updates align with Feetures’ commitment to environmental responsibility. The company’s sustainable initiatives will be further supported by these improvements, making its operations more environmentally friendly.

Founded in 2002 by textile industry veteran and passionate runner Hugh Gaither, Feetures performance socks were created to support runners and other athletes in their pursuit of healthy, active lifestyles. Feetures is focused on offering products that are designed to help everyone achieve their personal best. The brand is a family-owned business out of Charlotte, North Carolina, founded in technological design, innovation, and sustainability. Committed to the quality of their product and the satisfaction of their customers, every Feetures product includes a lifetime guarantee.