HICKORY, N.C. (WHKY) — Hickory FC has announced a significant move for the future of the organization, naming Carlos Rubio as the club’s new Sporting Director.

Rubio has played a key role in shaping Hickory FC since its inception, serving as the teams first ever head coach, helping establish the culture, standards, and winning identity that have defined the club over its first three seasons. In his new position, he will oversee the club’s long-term football operations and strategic direction.

According to the club, Rubio’s responsibilities as Sporting Director will include directing Hickory FC’s playing philosophy, recruitment strategy, player identification, and coaching development. The role is also designed to provide continuity throughout the organization while strengthening the foundation for sustained success in the years ahead.

One of Rubio’s first major responsibilities will be working alongside club ownership to identify and hire Hickory FC’s next head coach prior to the start of the 2027 season. The appointment signals the club’s commitment to maintaining stability while continuing to build on its early success.

Rubio’s promotion comes after Hickory FC completed another strong campaign, further establishing itself as one of the premier clubs in the region. With an experienced leader now overseeing the club’s sporting vision, Hickory FC begins its next chapter with an emphasis on long-term growth, player development, and sustained competitiveness.