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Morganton Electric Department To Conduct Surveys

The City of Morganton Electric Department has announced that starting today (February 27) they will be conducting residential and commercial digital surveys as part of a long-term planning study. The purpose of the survey is to measure opinions of residents and business owners regarding the electric service received from the City of Morganton, as well as communication preferences and perceptions of new strategic initiatives.

Brooks Kirby, director of the Electric Department said, “We sincerely value our customers and want to ensure their feedback and preferences are factored into our long-term planning. This survey will be vital in helping us understand customer concerns and priorities and will help guide us in making decisions that best reflect the goals and needs of our customers.”

The survey itself will be conducted by Maru Group, a professional market research firm. From February 27 to April 7, customers will be able to complete the survey digitally. Participating in this survey should only take 15 minutes of your time. To complete the survey digitally, you can scan the QR code on your phone sent in your next utility bill. You will also be able to access the digital survey via our website or social media when it becomes available to us at the start time of the survey. We thank you for your cooperation and hope that you take part in this important survey.

As required by the Code of Ethics of the National Council on Public Polls and the United States Privacy Act of 1974, Maru Inc. maintains the anonymity of respondents to surveys the firm conducts. No information will be released that might, in any way, reveal the identity of the respondent to this survey for the City of Morganton Electric Department.