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Booze It & Lose It Campaign Underway In N.C.

Law enforcement officers are stepping up patrols as part of the statewide “Booze It & Lose It” holiday enforcement effort that started December 13 and concludes January 2. The “Booze It & Lose It” holiday effort is the largest impaired driving campaign run by the North Carolina Governor’s Highway Safety Program. Throughout the campaign, law enforcement agencies statewide will increase patrols looking for impaired drivers.

Mark Ezzell, the director of the Governor’s Highway Safety Program reminds citizens that if you’re out celebrating this holiday season, make sure you have a sober ride home. He added, if you drive under the influence, you have a lot to lose. Not only could you kill yourself or someone else, but you could face thousands of dollars in court costs and fines, jail time, or a revoked license.

The Highway Safety Program will be supporting the campaign through a combination of paid media advertising and social media outreach. So far this year, 432 people have been killed in North Carolina in alcohol or drug-related crashes. By this date in 2021 there had been 503 fatalities and in 2020 500 such deaths had occurred by this date.

The N.C. Governor’s Highway Safety Program reminds all travelers to stay safe on the roads this holiday season by following these rules. Never drive impaired and always find a safe ride home. Buckle your seatbelt when riding in any seat in the vehicle. And follow the speed limit. For more driver safety tips and program information, follow the North Carolina Governor’s Highway Safety Program on Facebook, Twitter and Instagram.