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Appalachian State Athletics Partners With Brand Marketing Consultant

Appalachian State Athletics Partners With Brand Marketing Consultant

App State Athletics has entered into an exciting partnership with renowned brand marketing consultant and author Jeremy Darlow, Director of Athletics Doug Gillin announced Friday.

“I’m excited for our student-athletes to be able to grow and develop their personal brands with the help of Jeremy Darlow, one of the most established leaders in this space,” Gillin said. “App State is committed to supporting our student-athletes in their quest for excellence academically, athletically and socially. This education will not only benefit them in their time on the mountain, it will set them up for success in whatever career path they forge after they earn their degrees.”

In 2020, Darlow launched The DARLOW Rules, an online course dedicated to teaching college athletes how to develop and grow their personal brands.

“Today, more than at any other point in history, athletes have the opportunity to build personal brands that transcend the sports they play,” Darlow said. “Thanks to the exposure and influence offered by social media, these young men and women can now control their own brand destiny.”

The DARLOW Rules features short, easy-to-understand, video-based lessons teaching athletes from every sport the fundamentals of brand development and communication.

“The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports,” Darlow added. “Too often, athletes are defined entirely by their athletic careers without developing influence in other areas of passion. My goal is to change that.”

By the end of the course, students will have built their own brand marketing plan, employing the same planning techniques used by Darlow over the course of his extensive career in sports marketing. Additionally, each graduating student will receive a certificate of completion to include on their professional resume.

Darlow is a brand marketing consultant and author who, over his career, has worked with schools like Notre Dame, Michigan and UCLA; athletes including Aaron Rodgers, Kris Bryant and Lionel Messi; and celebrities such as Kanye West and Snoop Dogg. Darlow helps college athletic programs, coaches and athletes build and elevate their brands to elite levels.

For more information and to explore The DARLOW Rules, visit www.thedarlowrules.com or follow the conversation on Twitter via @JeremyDarlow.

What App State coaches and student-athletes are saying:

“It’s important for our football program to help our players grow as a whole person, and this partnership with Jeremy Darlow will be another tool to help our young men with their personal development. Jeremy is one of the premier leaders in the sports branding industry, and his guidance will be an invaluable resource for our players, our program and all of App State Athletics.”
–Football head coach Shawn Clark

“We are very excited for the opportunity to team up with Jeremy Darlow. This is a big win for our student-athletes, programs and App State. We want our student-athletes to have the opportunity and be educated on how to build their passions, names and brands that will last beyond their time on the court. Jeremy Darlow is the ideal educator to guide us in this new chapter and learning experience.”
–Men’s basketball head coach Dustin Kerns

“We are very excited to work with Jeremy Darlow. It is the perfect time in today’s atmosphere of collegiate athletics to inform and encourage the student-athletes to build their name and brand. Jeremy has a proven track record to educate student-athletes on brand awareness. This is a win for everyone involved, for the student-athletes and App State!”
–Women’s basketball head coach Angel Elderkin

“Student-athletes are having more and more of a voice and influence on the world we live in, making it critical for us to learn how to properly brand ourselves and use our platform. This will not only help athletes as students, but as people in the professional world after their collegiate careers are over.”
–Football student-athlete Kaiden Smith

“This will be a great opportunity for us to get to know ourselves a little bit more than we already do and help prepare us for life after college.”
–Football student-athlete Demetrius Taylor